Learning from Kogan: How effective is false discounting? Marketing The Conversation 30 May 2019 How effective is price manipulation and discounting? Given checking and comparing prices is dead easy online, what could a retailer possibly gain?
Avoiding the price trap: How to keep discounting to a minimum Retail Darrell Hardidge 5 December 2018 Being caught in the price trap is a tricky, unforgiving and lethal. So here is how to recognise if you're stuck, and then break free.
