Milkrun has announced layoffs affecting one in five staff, as the last independent player in Australia's instant grocery delivery scene adapts to a rough economic environment for cash-intensive firms.
That reticence was backdropped by significant operating costs at Milkrun, which eschews the independent contractor model and uses employees to deliver groceries.
Australian instant delivery contender Milkrun has launched a new next-day grocery service, joining other similar apps worldwide in the scramble to tack new revenue streams onto the costly business model.
Now that Woolies is firmly on the rapid delivery scene, what will happen to the little guys who came speedily from the rear to rescue consumers when they needed them most?