How the Michelin brothers struck marketing gold
The Michelin Guide changed the game. To this day, chefs endure crushing stress and overwork to retain their Michelin star status.
Getting a Michelin star is the pinnacle of achievement for restaurants around the world, and the honour is not bestowed flippantly.
Howev…
For 30 years, he worked 100 hours a week and, in the last eight years, he has been selling chicken noodles for less than US$2 ($2.60) a plat…
