Posts tagged "michel hogan"

Discussions of employee experience often prioritise customers and profits. A true evaluation of your employees' experiences must do more than pay lip service to the platitude "our employees are our greatest asset".

A brand is a result of the promises you keep and you keep those promises through every action and decision across the organisation. So, the processes used to achieve your goals play an integral part in the achievement.

Surveys are everywhere: from airlines, from online stores, from service providers - but instead of asking customers to do the work for you, a better path might be to just pay attention to their experiences yourself.

The bigger the promises, the more aspects of your business operations you will need to consider if you want to keep them, says Michel Hogan.

Language is an essential part of how we communicate. It helps build a common foundation and opens the door to actions. So don’t shortchange your efforts. Define what “centric” means before you start.

The founders of men's fashion brand YP Threads say they have learned an important lesson after sending an email to customers claiming the company had photos of them doing "weird stuff" and that these would be released unless they bought some shirts. 

A while back I wrote a piece entitled, “Don’t do stupid stuff to customers”.

Bless businesses everywhere: they still just can’t …

The biggest struggle organisation’s face around purpose is how to translate the grand intention into a sense of purpose in people’s everyday work, writes Michel Hogan.

Every week I try and share a smattering of different ways you can get to your brand result. But everything doesn’t work for everyone, so h…

Can your brand result withstand a punch? Because it will happen. Michel Hogan outlines seven ways to make your brand more resilient.

Once you've worked on your personal brand, how do you find your message? Michel Hogan shares her advice.

Whether you make stuff or sell services; whether you’re in a B2B or B2C business, online or bricks-and-mortar, non-profit, social business or you work for yourself; consistency is the secret ingredient when it comes to achieving a successful brand result.