Posts tagged "michel hogan"

If you want a different brand result, a place to start is the whats and hows of your everyday actions and decisions — your habits.

Can you even change a culture? Evidence suggests it is an uphill battle at best, but thinking about what you feed it is a good place to start.

Prepare for a bigger and better 2019 by revisiting six evergreen ideas from this year that will help shape your brand in the future.

While incremental attrition of time is kryptonite for an organisation’s core values, conscious effort and habits are the sun.

It’s easy to erode your brand result with email. To avoid it, remember unless you have my explicit permission, it is spam.

Poet and philosopher David Whyte’s work “Start Close In” is a poetic instruction manual for organisations trying to achieve their brand.

Organisations lean towards "increasingly visible busyness because they lack a better way to demonstrate their value" and understanding on achieving brand.

All the experience design in the world will not help you keep promises if you’re not wired with the necessary will, skills, resources and mindset.

If you want to shift a culture, you can either help your employees change the way they think, or fire everyone and hire different people.

"A pet peeve of mine is when people talk about things 'the brand' does. The organisation and the brand are related, but they are different."

An organisation’s brand is a result. But what are the elements that contribute to the achievement and how do they relate to each other?

The problem with rebranding is unless you first clean up what’s underneath, it won’t last, and it will be a matter of time before the rot resurfaces.