One of my favourite topics addressed in this blog, and one I talk about regularly with clients, is how actions align with values. Values are…
One of my favourite topics addressed in this blog, and one I talk about regularly with clients, is how actions align with values. Values are…
There are a few organisations that I often use as reference points to demonstrate how to build a brand that is strong and resilient. One of …
What would you like people to think and say about you or your organisation when you are not in the room? Got it… Now think about all the t…
Malcolm Gladwell famously alerted us all to the 10,000 hours of practice it takes to get really good at something. And I don’t see why bui…
The estimable Peter Drucker once stated that “culture eats strategy for breakfast”. Not sure about the eats part, but the fact that it …
Ads telling you about the negative impact of fat on our bodies started screening on Australian television this week. The ads aren’t b…
Brand loyalty is mainly driven by habit, according to a study by consumer insight group BrandHook. The study surveyed 1,000 respondents a…
Welcome to the sixth annual roundup of brand good, brand ugly (and brand that should really know better). So without any preamble, the cl…
Too many organisations have become stuck in the “delight” fly trap. It bears repeating – customer satisfaction and loyalty are a fu…
A friend took their life in their hands at the weekend and bravely forwarded me an article on “rebranding” (or, as I call it, the word that …
I was at the Smart Company Smart 50 Awards last week, chatting to those who had made the list and enjoying hearing their stories about how t…
VB announced last week that it was returning the alcohol content of their beer back to the original strength of 4.9%. A few years ago they r…
