I was on the receiving end of a customer experience this week that completely and irrevocably changed the opinion I had of a particular comp…
I was on the receiving end of a customer experience this week that completely and irrevocably changed the opinion I had of a particular comp…
Popular clothing brand Bonds has recalled more than 17,000 items of baby clothing, after a Victorian mother took to social media to revea…
I was emailed a question this week about positioning. My friend and colleague @anthonyjoseph wanted to know my thoughts about the relationsh…
Dettol is Australia’s most trusted brand, according to a survey conducted by Reader’s Digest. Long-established companies such as Colg…
How does a company go from the concrete visual language of “a computer on every desk and in every home” to this? Last week the chief e…
The advertising watchdog has given a Melbourne-based hearing aid retailer a slap on the wrist following a public backlash over an advertisem…
The Advertising Standards Board says nyuk-nyuk-nyuk to slapstick humour The advertising watchdog has upheld a complaint against an online ad…
This week’s question takes us from brand revolution to evolution. A week ago, I was part of a panel discussion for some executive MBA stud…
One of greyhound racing’s biggest sponsors has pulled its sponsorship following the live baiting scandal exposed in this week’s Four Corne…
Chief executive officer of Lego, Joergen Vig Knudstorp, in front of a wall of Lego The technology and telecommunications sectors dominate th…
US toy giant Mattel has been labelled a “Christmas Grinch” by a South Australian MP over its “sneaky” letters to Santa website, whic…
How important is securing the direct domain name for a new business? It is something mining giant BHP Billiton is discovering this week, aft…
