I’m a voracious reader and always on the look out for titles to add to my reading list. It’s particularly nice when that reading connect…
I’m a voracious reader and always on the look out for titles to add to my reading list. It’s particularly nice when that reading connect…
Woolworths is no longer the most valuable brand in Australia, according to Brand Finance’s 2016 Global 500 report.
Last year, Woolies t…
I was interviewed last year for an ABC News story about the new questions around the VW braking issues that are being raised in light of …
There’s a lot of ink spilled these days about a thing called customer centricity. All over the place organisations are calling on their…
It’s my last blog for this year. We’ve covered a lot of ground, so I took a spin back through the year and here are five blogs that r…
Unexpectedly and delightfully I ran into my friend @AJKulatunga yesterday. We always have great conversations and this one quickly ranged…
The moral of this story is… Over the years that I’ve been writing for SmartCompany there have been plenty of tales of woe. Of organis…
I’ve written previously about the importance and value of culture to the business and the brand. And often that unintentionally leads d…
Australian clothing brand Grrrl is enjoying worldwide attention after a decision by its founder to spend the entire marketing budget on s…
I was asked one of my least favorite questions last week. “Can you give me some examples of what other people are doing?” It’s pret…
There are lots things that really annoy me. One that routinely lands high on that list is the way the term brand gets elevated to some ki…
At the end of my blog last week I promised this week would be all about what I called “the third element” of brand – your positioni…
