It’s my last blog for this year. We’ve covered a lot of ground, so in the spirit of 2016 recaps, I took a walk back through the year and…
It’s my last blog for this year. We’ve covered a lot of ground, so in the spirit of 2016 recaps, I took a walk back through the year and…
After a recent brand workshop for the Women in Digital Group, I received a lovely message from Jenny Lindsay:
“I’d been overthinking …
How often do you deeply align the way you promote what you do and connect with your customers to what you care about?
I’m not talking …
While Wellington recovered from the previous week’s earthquake amidst a few aftershocks here and there, a stalwart group of souls gathered…
It’s been quite the few weeks for businesses and unhappy customers. But today my blog isn’t for them or any other businesses. It’s for…
“It isn’t different enough?”
To which my next question is “different from whom and why do you care?” Because a customer doesn�…
Mondelez International has rolled out one cost saving measure this week that’s impossible to hide, with a change to the size of Toblerone …
This week I’m handing over my blog to the wonderful Nancy Hellmrich (@getnance). A bit over 15 years ago when I was looking for a writer t…
A Melbourne burger joint has been removed from online ordering platform Menulog after a customer shared images of text messages she received…
Purpose and positioning serve two very different functions for your organisation. It’s important that you don’t mix them up.
Last wee…
Why. Why does your organisation exist? Beyond making money, why are the doors open (which everyone needs to do to keep the doors open)?
W…
It takes courage to tell the other story – the one where things didn’t go as planned – and to share the hard lessons you’ve learned with…
