Posts tagged "Mia Fileman"

The campaign to promote the film kicked into full swing last week with the launch of the official trailer, a poster campaign and the pièce de résistance: the immediately trending Barbie Selfie Generator.

The hard truth is: lazy or disjointed marketing efforts don't cut it anymore. Campaigns work. Marketers in agencies and large corporations already use them to reach marketing objectives.

Mia Fileman is an award-winning marketing strategist, but everybody makes mistakes.

Being an entrepreneur can be isolating. Take notes from how these business owners manage their mental health and apply what works for you.

Kogan.com has been fined more than $310,000 by the national communications watchdog for sending millions of promotional emails that breached spam law.

In 2020, many businesses have had to scrap their marketing plans and act reactively. But culture-jacking is never a good idea.