It’s that time of year again: fancy marquees, big hats and bigger brands are front-and-centre for this year’s Melbourne Cup.
Each year se…
It might be the race that stops the nation, but the Melbourne Cup certainly doesn’t put the brakes on spending.
Cup Day is a showcase for…
By Marc C-Scott, Victoria University
The race that stops the nation, the Melbourne Cup, will this year be streamed live on Twitter, comp…
As another Melbourne Cup approaches, reports show the race that stops the nation will likely be stopping businesses too – and that’s a good …
By Andrew Spence
When Australia stops for the Melbourne Cup on Tuesday, workers at a small manufacturing company in the Adelaide Hills wi…
The champagne-soaked party that is Melbourne Cup is one of the busiest days of the year for hospitality and despite all the early knock-o…
Michelle Payne has taken the racing world and the Australian sporting scene by storm, riding Prince of Penzance to victory in the Melbour…
Tom Waterhouse has placed what he says is one of the biggest bets in today’s Melbourne Cup. The bookmaker and chief executive of Willia…
It might be the race that stops a nation but it’s also an excuse for marketers to try to stand out from the crowd and win some punters’ …
