Posts tagged "media"

A Renée Zellweger character once said: “You had me at hello.” But the reality is a long way from that when it comes to getting a journalist's attention.

So you've perfected your brand story and pitched your idea. Here’s a guide to help you navigate the first of hopefully many media opportunities.

If you’re like many Aussie startups, getting better media coverage is high on your list of priorities. But where to start? Here are three essential steps.

For the co-founder of Melbourne Media Consulting (MMC) Chris Clerke, starting the digital marketing agency was his first-ever foray into the…

Touchpoint Media has been found to have "deliberately" underpaid 23 staff $305,780, in what a judge said was a "bitter and humiliating experience" for workers.

But is the Australian media industry willing to come together to fight against global streaming media companies, or will they continue to battle each other?

The rise of social media has blurred the boundaries between what's work and what's not. It's essential your business has a clear social media policy.

The federal government plans to make it cheaper for individuals and businesses to search the online business registries administered by the ASIC.

Around two months ago, Paridhi Jain’s business landed some fortuitous media coverage, finding itself at the centre of a short segment on C…

One of the oft-overlooked parts of business building is how to get your business noticed and talked about. Here's five big PR mistakes to avoid.

This year saw a decline in the trust of news outlets, social media and ‘people like us’. So what does this mean for the online presence of small businesses?

RedBalloon founder Naomi Simson shares her views on the ACCC's digital platform review and what it means for advertisers.