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Why there is no silver bullet for Qantas’ reputational crisis
When a reputational crisis strikes it’s very human to look for a quick fix. But the problems now facing Qantas are a vivid lesson for companies everywhere.
“Drag them against their will”: Chambers of commerce launch last-ditch ad campaign to postpone IR bill
Australian business lobbyists have launched a last-ditch attempt to convince lawmakers to split, postpone, or abandon Labor's contentious industrial relations bill.
From Sydney to streaming screens: Animation studio Animal Logic acquired by Netflix in plot to boost original content
On Wednesday morning, Netflix announced plans to buy the 30-year-old Animal Logic studio to add to its slate of original animated content.
Rebrands, bans, and vaccines: The PR wins and sins of 2021
Despite the pandemic, some organisations managed to win us over this year, while others caused a stir in their big PR sins.
A letter from the editor-in-chief: Why SmartCompany has signed up to Google’s News Showcase
Private Media, the parent company of SmartCompany and Crikey, has signed up to Google’s News Showcase. Here's why.
Your brand is like a bus: Feel free to hand over the keys to someone else, but take it out for a spin now and then
There’s one area that cannot be entirely outsourced or delegated by a boss, and that is brand, communications and marketing.
How comprehensively do Australian newspapers cover the topic of workplace gender diversity?
Let's take a closer look at what Australian print media narratives do, don’t, and should, tell us about gender diversity in our workplaces.
People are paying more attention to media than ever: It’s time to invest in advertising
Right now, when the most eyeballs and ears are trained on traditional and trusted media, brands need to invest in advertising.
The real losers from the Calombaris collapse are the 400 people left without work
The unions and media piled-on celebrity chef George Calombaris after his restaurant empire underpaid workers. But what did it all achieve?
Why Australia’s best and brightest entrepreneurs are pivoting to podcasts — and how you can plug into the $47 million market too
Revenue growth in the Australian podcast market is set to hit $47 million this year, and Australian entrepreneurs are taking notice.
Six reasons why your media pitch isn’t getting picked up by journalists
Here are some of the most common mistakes businesses make when pitching to media outlets, and how you can stop tripping up.
