Posts tagged "media coverage"

Should you write a press release for your business? It’s a question that plagues many a small business owner, especially those just starting out.

There’s one area that cannot be entirely outsourced or delegated by a boss, and that is brand, communications and marketing.

Let's take a closer look at what Australian print media narratives do, don’t, and should, tell us about gender diversity in our workplaces.

A Renée Zellweger character once said: “You had me at hello.” But the reality is a long way from that when it comes to getting a journalist's attention.

You’ve scored the perfect piece of media coverage, celebrated and sent a tweet. But there's more you can do to extend your fame past the alloted 15 minutes.

Here are 10 common mistakes to actively avoid when seeking media coverage, to ensure you stay in the good books with journalists.

So you've perfected your brand story and pitched your idea. Here’s a guide to help you navigate the first of hopefully many media opportunities.

If you’re like many Aussie startups, getting better media coverage is high on your list of priorities. But where to start? Here are three essential steps.

Elon Musk has been an active and notable Twitter user over the years, but in recent times the billionaire entrepreneur's tweeting has been thrown into the spotlight, especially in light of a recent Twitter tirade.

A Sydney startup that connects drivers looking for car parks to homeowners with empty garages or driveways has reached half a million users …

  Former journalist Jessica Evans started her own PR service six months ago after seeing several businesses with interesting stories fail t…

Two US technology sites have claimed that the creator of the digital cryptocurrency Bitcoin is an Australian businessman called Dr Craig S …