Smartphone and tablet chip giant Qualcomm is set to join PC chip maker Intel by taking the unusual step of using television advertising to p…
Smartphone and tablet chip giant Qualcomm is set to join PC chip maker Intel by taking the unusual step of using television advertising to p…
The role of leaders within an organisation in building the brand can’t be understated. I quite simply have never seen a strong and resilient…
“Can social media directly convert sales online, or is it more of an awareness tool? I’m unsure what sort of strategy to implement.” This is…
Great brands are built by people. But not just any people. They have to be the right people. Right for who? Right for your organisation. And…
American online retailer eBags sells luggage. A lot of it. It stocks over 550 brands with 50,000 individual bags. Since it launched in March…
This week a client asked an interesting question, which made me stop and think: “How could we articulate and provide proof that great se…
A new campaign by BMW is a timely reminder that you can only be great at one thing. Finding that one thing. Focusing who you are and wha…
You have somewhere between 0.5 and 7 seconds* to convince your website visitor to stay on your site. The first thing you need to lock in is …
The controversy surrounding Tom Waterhouse and the subject of gambling and sport dominated the media last week, capped off with a parliamen…
In the absence of expectations being set about what I can or can’t do, it is perfectly reasonable that you as the customer or other stakehol…
Nearly eight in 10 Australian small businesses are planning to devote more time to social media in the coming year, marking a radical turnar…
Permit me to state the obvious: people don’t always like negativity. There’s a reason Oscar the Grouch doesn’t get asked on many talk shows,…
