Samsung revealed its Apple iBeacon competitor earlier this week, Proximity, Engadget reports. The company describes Proximity as a mobile ma…
Samsung revealed its Apple iBeacon competitor earlier this week, Proximity, Engadget reports. The company describes Proximity as a mobile ma…
Fast food giant McDonald’s has once again fallen foul of the Advertising Standards Board for marketing unhealthy food to children. At a re…
Supermarket giant Woolworths has been cleared of any wrongdoing by the Australian Consumer and Competition Commission over its controversial…
In the past fortnight I’ve dusted off a series of industry-based recommendations for those embarking, or who have already embarked, on the…
There are two critical questions you need to ask when embarking on a new marketing campaign:
1. What results are you expecting from marke…
A New South Wales restaurant owner has rejected claims he is a bully after a Facebook post about a vegan customer went viral.
Earlier…
Where does your customer’s experience start? When they walk into your store or wander into your website? When they talk to a sales person?…
A solar energy company has been slammed by the Advertising Standards Board for a television ad that “normalises” and “could encourage�…
You probably already know that if you want to get your business noticed, you need a video. The great news is that even if you’re a ‘behi…
Marketers have a one hour “sweet spot” when advertising online after potential clients go searching for information, according to resear…
The Advertising Standards Board has dismissed a complaint about an anti-horse racing billboard. The 22-metre billboard was erected ahead of …
As I outlined in last week’s blog, the digital world is a constantly moving feast. So just when you think you have nailed or at least reas…
