Whether you are looking for a new career challenge, growing your business or starting a new company, becoming a person of influence in your …
Whether you are looking for a new career challenge, growing your business or starting a new company, becoming a person of influence in your …
“What’s the difference between PR and marketing?” It’s a common question and one that was posed to me last week when I presented a w…
Chief executive officer of Lego, Joergen Vig Knudstorp, in front of a wall of Lego The technology and telecommunications sectors dominate th…
Facebook will introduce a new service called Product Ads, designed to help businesses draw attention to their wares and target the right pro…
During the week, I received a promotional email which demonstrated both the pros and cons of email marketing in one fell swoop. First the pr…
As marketing becomes more complex and employed across more channels, keeping up with the volume of activity and tracking and analysing perfo…
Continuing my series of answering questions sent in by you, this week’s question asks about brand management. How can a small company mana…
Marketing is often considered a cost rather than an investment, and it’s a tough mindset to change, according to Sydney advertising stalwa…
Amongst the myriad design decisions you have to make when creating an ad, website or piece of collateral is what colour should you use? Or m…
Smoke and rubber not approved by the Ad Standards Board The co-owner of Federal Tyres Cairns is unrepentant after the Advertising Standards …
In the first of what I hope will be lots of great questions, here is one about how to handle brand when a company splits in two. Due to circ…
The Advertising Standards Board has dismissed a series of complaints over an ad featuring a computer-generated skydiving ape by car insuranc…
