Jess Ruhfus says the best way to describe her strategic brand collaborations startup Collabosaurus is a cross between LinkedIn and Tinder. �…
Jess Ruhfus says the best way to describe her strategic brand collaborations startup Collabosaurus is a cross between LinkedIn and Tinder. �…
As social media entered the mainstream, so too did the idea of “influencers”. Bloggers, Instagrammers, and Tweeters using their large gr…
A Scandinavian men’s underwear company that operates in Australia is calling on the public to vote on whether its business name is offensi…
Name: Kate Hannemann Company: communikate et al Location: Adelaide “Constant learning.” That’s what Kate Hannemann attributes the lon…
American beer brand Bud Light has triggered social media outrage over its #UpForWhatever campaign. Read more: The final #c-ntdown – Sephor…
Native advertising is a new way to grow exposure and capture consumer attention for your brand. It’s the hottest marketing strategy used b…
Victorian thoroughbred racing venue Quilly Park has been forced to amend a print advertisement that said treating a woman like a race horse …
This week’s reader question from my friend Richard Keeves is a doozy. If brand is the result of the promises you keep, isn’t it also the…
Imagine you are selling an apartment. Should you emphasise the rational benefits, size for instance, or play up the emotion, like breathtaki…
Two of the most successful e-commerce businesses operating in Australia say they will stick to marketing themselves through social channels …
Subaru Australia has pulled a television advertisement after the advertising watchdog found it would be likely to offend people of Aborigina…
Online dating business Ashley Madison will pull a television advertisement featuring men “looking for someone other than my wife” after …
