Australians multi-task whilst watching TV: Various studies show our eyes are no longer glued just on TV but on two or more other devices sim…
Australians multi-task whilst watching TV: Various studies show our eyes are no longer glued just on TV but on two or more other devices sim…
I’ve lost count of the number of times value propositions, positioning, and unique selling propositions have come up in my conversations w…
Wicked Campers is under renewed pressure to change its advertising, after a protest against the van hire company was staged in Brisbane on S…
Mortein has pulled its Louie the Fly #putoutyourdress Facebook post after backlash on social media. The insect repellant company posted a sp…
Businesses such as Target and Virgin are being named and shamed online on a blog designed to call-out companies using the ANZAC centenary to…
Captain Risky is known for his foolish stunts of daring The Advertising Standards Board has found the latest “Captain Risky” television …
In last week’s blog post, I explored the ‘digital delusion’ of allocating digital work to IT departments or people without consultatio…
A screenshot from the Actron TV ad A New South Wales-based air conditioning company has agreed to make changes to one of its television comm…
There are lots of decisions you will make over the course of building your brand. Brand is, after all, the result of those decisions. This …
Has your blogger lost the plot? Is this some April Fool’s Day joke? How could digital communications have nothing to do with technology? S…
No question this week (come on readers I know you have questions send them in…) so instead I’m going to circle back around to purpose wi…
Samsung has launched a TV model called the Smart Signage TV, which is designed to be used as an out-of-the-box marketing display capable of …
