Advertisements for Optus and Nutri-Grain are among the most watched on YouTube by Australians in 2015. While the Advertising Standards Bo…
Advertisements for Optus and Nutri-Grain are among the most watched on YouTube by Australians in 2015. While the Advertising Standards Bo…
Volkswagen’s fake emissions scandal is the worst public relations blunder of 2015, according to the PR industry’s unofficial watchdog…
Facebook is testing a feature that will allow users to easily search for local businesses – but there’s a catch. The companies that w…
Woolworths has re-introduced Qantas Frequent Flyer points to its loyalty program, after originally moving away from the points scheme in …
Woolworths’ new loyalty program has been branded “pointless” and a “waste of time” on social media. Angry customers have flocke…
One marketing expert said: “The days of SEO being a game outsmarting algorithms are over. Today content strategy and valuable, sustaina…
Unexpectedly and delightfully I ran into my friend @AJKulatunga yesterday. We always have great conversations and this one quickly ranged…
Innovation is often associated with new products created by businesses in high-tech manufacturing and internet services. Indeed, Austr…
Target Australia is being showered with praise over its latest catalogue which features women of all different sizes and ages modelling t…
Surfwear chain City Beach has pulled a fake pregnancy test joke product from its shelves after receiving a complaint from an offended mother…
Brands should forget about trying to appeal to different generations such as Baby Boomers and Gen Y, according to one marketing expert. J…
Ecommerce giant Amazon has come under fire after running a marketing campaign that used Nazi symbols in advertisements on New York public…
