Posts tagged "marketing"

History has shown businesses that continue to invest in their marketing when the economy is down are the ones that thrive when spending is back up.

Our judges have worked their way through hundreds of entries to choose the 27 shortlisted businesses vying for one of our eight coveted awards.

Escaping the confines of category conventions is a fast track to getting noticed, says Dan Monheit from creative agency Hardhat.

Here’s how you can adjust your marketing strategies to maintain customers and tap into the current budget-conscious consumer market. 

Walmart is getting in on the metaverse action by launching two virtual experiences in Roblox — one of the hottest online gaming platforms in the world. And that's a huge deal if you know just how massive its young audience is.

When it comes to rebranding your business, it may seem a little overwhelming at first, but with careful planning and execution it is definitely worthwhile.

Ian Whitworth's experience with American beer highlights what can happen when you get too close to your product, or put product-obsessives in charge.

Luxico has partnered with some of the country's largest brands, and co-founder Alexandra Ormerod shares her tips for successful business collaborations.

Hardship continues for Australia's largest home-builder Metricon, which is set to reduce its 2500-strong headcount as the sector is buffeted by economic headwinds.

Staff at Australian tech startup Metigy say they are "shell-shocked" by the news of its administration, a move which has impacted 75 employees and appeared to take industry onlookers by surprise.

Australia's tech scaleups and ASX-listed tech brands are limiting their potential for success by prioritising product and function rather than building brands that connect with people.

Mia Fileman is an award-winning marketing strategist, but everybody makes mistakes.