Posts tagged "marketing"

Life Botanics has confirmed that it's the competitor that JSHealth announced it was suing in a series of Instagram stories over the weekend.

Nissan's marketing team just schooled us all with a four-hour-long lofi advertisement for its ARIYA EV that people don't actually hate.

Here's some gratuitous Valentine's Day marketing we can get behind. Literally. Who Gives A Crap is turning BS from your ex into actual...you know where I'm going with this.

If you are looking to broaden your network then it’s the perfect time to learn the secret to successful cold calling, and it starts with nailing your elevator pitch. 

How can we sell if we don’t like selling? By using techniques from behavioural science to shift the emphasis from selling to buying.

With the 2023 Super Bowl just around the corner, brands are teasing consumers with 15-second spots of what to expect on game day.

Tapping directly into unconscious behavioural biases allows business leaders, marketers and brands to anticipate how consumers will behave. With turbulent times ahead, knowing how humans operate is the only thing that will remain the same, says Dan Monheit.

Contrary to what we might assume, new research reveals it’s the type of hedge, rather than whether we hedge, that can damage persuasion.

Start doing these simple things today and over the next year and watch the value stored in your brand overflow.

SmartCompany spoke to Sortd co-founders Jodine Wolman and Alexis Aaron after their fashion browsing app secured $1.26 million.

The hard truth is: lazy or disjointed marketing efforts don't cut it anymore. Campaigns work. Marketers in agencies and large corporations already use them to reach marketing objectives.

Part of the job of being a founder is harnessing your belief in your business to ignite belief in others, says Heaps Normal co-founder Andy Miller.