How content are you with your content?
If the answer to that question is either “not very” or “huh?” then it may well be time you tried o…
How content are you with your content?
If the answer to that question is either “not very” or “huh?” then it may well be time you tried o…
By Susannah Guthrie.
David Jones has apologised after it was criticised for its “not ideal” response to a customer who complained…
A viral digital marketing campaign has the power to reach customers in numbers you’d only ever dreamed of, but the scope for mistakes throug…
Adored German discount retailer Aldi has done it again, winning two more international awards for its alcohol offerings, this time for its w…
The eighth trend from our 12 Sales Trends for 2017 explores how extraordinary sales organisations can work with marketing to achieve more. I…
Diving into content creation and digital marketing as a young business can be a daunting prospect, but luckily there’s plenty of social medi…
Pizza retailer Domino’s has been slammed by both customers and experts over a “knee-jerk” marketing campaign ran via its Facebook page…
Major advertisers and agencies have been pulling big money from digital platforms like YouTube because of worries about dodgy ad placements …
Plenty of big companies are turning to chatbots for customer service, but is it providing the best experience possible for customers? Can ch…
By Michelle Smith, Deakin University
From next year, TV advertisements that play on gender stereotypes, or that mock people who fail to …
Insurance provider AAMI has been feeling the heat after a Youtube star took it to task yesterday over an ad that was presented in a format o…
We hear it all the time. Zero-cost marketing! Shoestring marketing! Zero-outlay marketing! Promote your business for nothing at all! And on…
