How SMEs can unite to 10x marketing spend through strategic collaborations in their communities
SMEs can proactively weatherproof their businesses through strategic collaborations, community experiences and local government and council grants.
How ‘Manoush Man’ leveraged TikTok to revitalise his family’s Lebanese-pizza fusion restaurant
Tarraf Shalala says it was an obvious decision to turn to TikTok to grow the family business, and he emphasises the importance of knowing the audience of the social media platform you’re posting on.
Aesop, Go-To and more give customers the option to opt-out of emails this Mother’s Day
A growing roster of Australian brands are giving their customers the option of opting out of receiving Mother’s Day marketing emails, as recognition of the sensitive nature of the occasion for some grows among marketers.
The secret to growing your business is… using the correct tense
When it comes to optimising reviews of your business, does it make a difference whether your customer said they ‘loved’ your product, or they ‘love’ your product?
This Barbie is impressed: Personalised selfies make movie marketing campaign a hit
The campaign to promote the film kicked into full swing last week with the launch of the official trailer, a poster campaign and the pièce de résistance: the immediately trending Barbie Selfie Generator.
Very funny: The brands firing out pranks on April Fools’ Day 2023
Another April 1st, another chance for brands big and small to do some funnies! Check SmartCompany's wrap of some of April Fools' 2023 fakes.
Planet 13 is the ‘Apple Store’ of cannabis dispensaries, and Australia can learn from it
A look inside Planet 13, the biggest dispensary in the world, and how it sanitised cannabis with the power of marketing and convenience.
Why The Hunger Games has taken over TikTok and the lessons brands can learn
Over the past week, TikTok has been awash with a fresh crop of Hunger Games content. Amongst the deep dives and side character explorations is a recurring question from content creators: Why is the franchise trending again?
OUAI cool: Meet the US haircare brand founded by a celebrity stylist that’s notching up double-digit growth in Australia
Ouai was launched seven years ago and has been available in Australia for five years, via an exclusive retail partnership with Sephora.
Nostalgia meets TikTok: Drink bottle brand Frank Green brings back surprise ‘Lucky Bag’ promotion
Cult drink bottle brand Frank Green will be serving up a healthy dose of nostalgia this week when it brings back a promotion that last year sent TikTok into a spin.
How seven Australian small businesses are scaling up with the help of ChatGPT
Many business owners on a budget or who need more hours in a day have been utilising ChatGPT as a tool to help them write everything, enabling them to focus on other areas of their businesses.
Boost founder urges Optus to ‘show some creativity’ as telco war heads to Federal Court
Things are heating up in the telco war between Boost Mobile and Optus over use of the word 'boost' with the matter heading to Federal Court.
