Posts tagged "marketing"

The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing the…

It could be time to rethink your businesses advertising and marketing efforts, after a report has revealed that over 70% of Australian consu…

According to a new study, hashtags, the old reliable of Twitter, may be contributing very little to engagement numbers.

Customer loyalty: hard to gain, harder to keep? This week Michel Hogan takes a look at how her own loyalty to businesses has been repaid – are businesses doing enough to keep loyal customers onside?

When designing an ad for your business or creating a website, visual design needs to be congruent with the substance of your message, says Bri Williams.

Being a truly customer-obsessed business means offering your customers value, every single time you interact with them, writes RedBalloon's Naomi Simson.

Influencer marketing is one of biggest trends in marketing right now. But there's more to it than picking an Instagram star with many followers who might appeal to your target audience.

As brands around the world make sure they're complaint with the new GDPR rules, RedBallon's Naomi Simson poses the question: are we really listening to what our customers want when it comes to privacy?

Surveys are everywhere: from airlines, from online stores, from service providers - but instead of asking customers to do the work for you, a better path might be to just pay attention to their experiences yourself.

Where should you spend your money to impress your customers? If you want to optimise your customers' experience, start with these two things.

Jim Stewart is finding that getting his brand out in a big way on one topic has helped build traffic for a host of other search terms. A lot of people talk about content marketing, but it's all marketing, says Stewart.

For seven years I worked alongside one of the world’s most successful supermodels. I acted as her personal publicist and played my small part in helping her on her path to world fame. She worked incredibly hard and I witnessed first hand, the power of a personal brand.