Posts tagged "marketing"

Pinterest might be the trick for businesses that can market themselves visually and are looking to diversify their social media and boost engagement.

Technology has forced every brand to adapt, as consumers now have access to the products they never knew they wanted.

Aldi has launched a new campaign targeting loyalty programs offered by its rivals Coles and Woolworths, claiming that customers can get a better deal without plastic cards.

People trust what their friends and family tell them about businesses and brands, which is what makes word-of-mouth marketing so powerful.

Here are 10 lessons and insights Ronan Bray learnt from starting three businesses and selling two, all before the age of 30.

Wendy's Twitter may seem flippant at first glance, but there's a method to its madness and sassy tone.

The most powerful marketing tools a small business has in its repertoire are authentic word-of-mouth and advocacy.

The strawberry sabotage crisis is no doubt hurting individual growers in the short-term, but in the long-term, it may prove a huge win for the industry.

The fallout from a craft beer company's controversial branding decision shows the time for sexism in advertising and marketing beer is done.

Small business owners report falling victim to fake reviews. So what can you do to address the problem?

Whether you shop online or in store, your retail experience is the latest battleground for the artificial intelligence and machine learning revolution.

If you are in any type of service based business (professional, creative or trades) your personal brand is truly the jewel in your marketing crown.