Posts tagged "marketing"

Niche target marketing is one of the most powerful and efficient ways to attract new clients and build industry engagement and trust.

McDonald's has forced an Australian business to dump one of its new products, claiming it infringed upon its iconic Big Mac intellectual property.

Startup marketing ends up being an afterthought for many founders, so here are 10 steps to get you started and help maximise sales.

Do you want strong word-of-mouth marketing for your business or startup? Here are the four key things you need to focus on.

Another extension of the instant asset write-off scheme is on the cards ahead of MYEFO, small business Minister Michaelia Cash says.

While the government's instant asset write-off scheme forms a key part of its small business policy, a large number of firms aren't using it.

Personal word-of-mouth marketing from family and friends resonates more than advertising, especially in the context of planning a wedding.

As a Smart50 repeat offender, marketing-driven, software-focused logistic company BrandLink proves persistence pays off.

Much like its namesake, 32-year-old founder Sabri Suby’s digital marketing agency King Kong is big, hairy and audacious.

For the co-founder of Melbourne Media Consulting (MMC) Chris Clerke, starting the digital marketing agency was his first-ever foray into the…

The founders of data-driven marketing agency Yoghurt Digital have discovered being a new player in a traditional sector is “a double-edged sword”.

Word-of-mouth marketing needs to be a priority, because 83% of Americans are more likely to purchase a product after receiving a verbal recommendation.