Posts tagged "marketing"

An Instagram influencer has won a payout from a Melbourne cafe in a case for our times concerning the do's and don'ts of social media.

Lush UK has sparked a conversation about the value of social media for business this week after it announced a shut down of its channels.

Brands won’t work unless the whole business is on board. And the acid test is how your salespeople feel about saying your brand messages out loud.

Fast-food stalwart McDonald's is foraying into the world of AI and personalisation through an acquisition of Israeli startup Dynamic Yield.

Many think you need to spend thousands on digital marketing, but you can make a significant impact in the digital world without having to spend a fortune.

Have you always wondered how marketing geniuses create content that hits viral status and explodes all over social media?

Let’s analys…

Medibank has amended a news time advertisement over concern it too closely mimics a TV news bulletin and may mislead some viewers.

Here is a list of three must-have, easy to use, completely free digital platforms, that will help you stand out from your competitors.

Fashion retailer Boohoo.com has been criticised after backflipping on a move to stop using sheep's wool following pressure from PETA.

The Southern Bay Brewery Co. has fallen in hot water with a shadow regulator over a Twitter meme implying binge-drinking was taking place.

Imagine turning $26 into $26 billion.

The iconic Nike swoosh logo was worth exactly $26 in 1971, when founder Phil Knight paid a designer…

New research has revealed which industries are most difficult to market online, finding IT services businesses are paying over $100 per click.