Posts tagged "marketing"

Do a rush job on reference checks at your peril, avoid a miss hire by remaining vigilant against exaggerations and mistruths.

Yesterday, really did permanently deleted just under 40,000 contacts from a MailChimp audience. Here’s what happened next.

Customers don't think about skills when making referrals, they only care about how much they like you, so focus on being likeable instead.

The landscape is constantly changing, and you need to be persistent in assessing your marketing approach to get the most from what's working and what's not.

The next article in our Q&A content marketing series produced by SmartCompany’s content agency, Bureau, features Ursula Ringham, Head…

If you visited the Wikipedia page for Guarita State Park in South America a few weeks ago, you would have seen a photo featuring North Face clothing.

The next article in our Q&A content marketing series produced by SmartCompany’s content marketing agency, Bureau, features Jody Hart,…

It's often said there is no such thing as bad publicity, but the following publicity-seeking behaviours remind us this isn't true.

According to IntelligenceBank founder Tessa Court, the biggest threat to Aussie scale-ups isn’t a lack of funding or a shallow talent pool, it’s mediocrity.

The first article in our Q&A content marketing series produced by SmartCompany’s content agency, Bureau, features content lead at ME B…

The ACCC is taking online retailer Kogan to court over alleged breaches of consumer law stemming from a fresh bout of price-jacking claims.

Marketing your business is much like building a house, because you need an architectural blueprint to ensure long-term success.