The secret to surviving and thriving in a downturn is continuing to pick up new business – so that reduced orders, failed clients and slow p…
The secret to surviving and thriving in a downturn is continuing to pick up new business – so that reduced orders, failed clients and slow p…
It’s hard in this recession, deciding what you have to cut. But don’t touch your marketing. If anything, increase it. One reason is that in …
Employer branding does not mean sticking a uniform on your people and having them parade around wearing your logo. It is not about promot…
We invest much of ourselves, our time, our energy and our expectations, in our work. It is for many the way we define ourselves. One of t…
With names, you really need to start with the end in mind. What is your grand plan for the business? Sell it eventually. Just have the bu…
This marketing plan is from the Business Victoria website. Writing a marketing planWorking out how your marketing strategies will fit togeth…
There’s no doubt that the US is in recession, but as with the different retailers and manufacturers so too with each individual state. Ca…
I write this blog as I sit on an aircraft on my way to Melbourne to present on the power of employer branding. I’m seated next to a 30-so…
Corporate clients have a mixed reaction to the proposed advent of new generic top level domains (gTLDs), says Melbourne IT chief executive T…
Before you make this decision I think you need to think about: What your brand stands for? What its position is in the market vs your…
A new survey from technology research firm Ovum has found 73% of small and medium businesses will continue to invest in new telecommunicatio…
Sometimes it’s fortuitous if you’re late in preparing your weekly blog. For example this week I was planning to write about how slow ma…
