This all depends on how you feel about promoting yourself in relation to your business. I am personally a big advocate of it, and sinc…
This all depends on how you feel about promoting yourself in relation to your business. I am personally a big advocate of it, and sinc…
Dear Aunty B,
I have just found out that the designer we engaged to develop our logo and other website images “stole” them from ano…
Internet giant Google has just introduced changes to its searching process that will allow users to refine search terms into narrow categori…
Customers are begging for discounts but we don’t want to drop our prices. What selling strategies should I use? If a significant num…
I had an interesting question from the managing director of a shoe company, whose business it is to source and import high quality European …
The Australian online advertising market has recorded year-on-year growth of 14%, according to new figures from the Internet Advertising Bur…
For this week, I will look at retailers and manufacturers. What percentage of your new business has come to you via your website? Mos…
I was lucky enough to spend last Wednesday at Rosemount Australian Fashion Week. For those of you who aren’t familiar with the ins and outs …
It used to be much easier to get the word out about your brand and connect with your customers. You just ran an ad, or put out a press relea…
I’ve been speaking about employee connection to an organisation – the logical connection, and the emotional connection – but brand connectio…
Should incentives for my sales people be aimed at quick cash in the door or long-term growth? In the current economic climate, there is litt…
The recession has thrown the sales and marketing strategies of entrepreneurs into disarray. Customers have become more hesitant to buy, sale…
