Posts tagged "marketing"

For entrepreneurs and small business owners, getting marketing right can mean the difference between rapid growth and painful failure.

Entrepreneur Zee Der-Levine has launched three businesses, and experienced her fair share of failure. Here's what she wishes she knew when she started out.

Many LinkedIn users are missing the mark, partly due to the explosion craze of people posting videos filmed in their own cars.

Shopify has entered the email marketing game — launching Shopify Email — in a move that could make life easier for small Australian e-commerce businesses.

In such a cluttered marketplace, if your product isn’t good then you won’t sell anything, no matter how much you advertise.

Sportsbet engaged in sexist behaviour with its recent marketing campaign, the Ad Standards Board has determined in a recent ruling.

Facebook on Friday announced its plans to hide likes and reactions, but businesses leveraging the platform for marketing shouldn’t panic, according to SMEs.

Kogan has changed the colour scheme of its website after one of its new competitors took issue with the business wading in on its side of the colour wheel.

An Adelaide butcher created a depiction which 'incited hatred or contempt', the advertising watchdog has found in a recent ruling.

I really thought we had moved beyond brand equals logo. Yet, somehow, it seems to end up back at how things look and feel.

There’s only so much email-worthy material you can generate, even if you’re a huge and thrilling brand. So here are the top 10 things to bear in mind.

As the first point of contact most people have with your business, your logo and branding set the expectation of what’s to come. 

When…