Start-ups have been urged to take heed of the success of advertising agency Clemenger BBDO, which won the Grand Prix PR award at this year�…
Start-ups have been urged to take heed of the success of advertising agency Clemenger BBDO, which won the Grand Prix PR award at this year�…
In the last couple of years, we’ve seen businesses rush to grab domain names that match the keywords they are targeting for their business. …
Identifying your customer is vital when embarking on a new business venture. And while it might sound straightforward, many businesses fail …
Things to keep similar: Branding The challenge with any site that is trying to sell something online is to build trust with the cu…
There is no right or wrong level of detail in a marketing plan. If you’ve got it all worked out in your head and just need to document it,…
Start-ups are being urged to act with caution when advertising deals on group-buying sites, as small businesses start to feel the pressure o…
Here’s the challenge you’re going to set your team this week – who can come up with the craziest marketing idea? There are a …
The phenomenon of older women dating younger men has been embodied by the likes of Demi Moore and Joan Collins, who are happily married to m…
I’m in the process of starting a catering business and have come across a small company that, I think, has a great name/brand/logo, all re…
The concept for our renewables business takes lots of explanation, but I don’t want there to be too much text on our site as I imagine it …
Is it ever worthwhile to mention a rival in your marketing? I’m wondering whether to take on a direct rival and compare ourselves to them….
We’re massive fans of email marketing. One of the sharpest guys I know recently noted, “it’s guaranteed page views for your product.”…
