I’ve started making a few sales after a soft launch, to a wide range of people. I’ve yet to pin down who my “ideal” customer. How ca…
I’ve started making a few sales after a soft launch, to a wide range of people. I’ve yet to pin down who my “ideal” customer. How ca…
If you live in central Queensland and watched the grand final of MasterChef last weekend, there’s a good chance that you saw a rather dyna…
2ergo is a global provider of mobile-enabling technology, with a focus on mobile marketing, mobile CRM, and mobile entertainment and media. …
Earlier this week I wrote a post about how I seek rejection every day. For some people rejection is a particularly bitter pill …
Are consumers now in permanent “discount mode”? How can I attract customers who are after quality, not simply low prices? Thi…
Don’t listen to anyone who tells you that business cards are passé. They’re wrong. Business cards are something that we take for …
What ratio of offers/sales should I offer on Twitter compared with general content I put out there? I want to engage users on Twitter but I …
Google+, the search engine giant’s latest attempt at competing with services like Facebook and Twitter, saw 25 million people join the ser…
Start-ups have been warned not to cross the line between cheeky and crass marketing, after teen fashion label Dangerfield came under fire fo…
Just two weeks ago, Airbnb appeared to be on an unstoppable rise to the top. The business had expanded internationally, including Australia,…
I’m launching a new music brand and have been thinking about creating a stunt to launch it. But do stunts ever really work and, if so, wha…
Facebook has launched a new guide for entrepreneurs on how to make use of the site, as the competition with Google+ for small business users…
