Almost 40% of Australian marketing executives expect their marketing budget to increase in 2012, a new report reveals, with advertising camp…
Almost 40% of Australian marketing executives expect their marketing budget to increase in 2012, a new report reveals, with advertising camp…
A logical extension to the issue of what problem we solve and who is our ideal customer is the question of “Who are we?” That is, not onl…
Tourism operators will be able to highlight the quality of their products and services with a new Heart Foundation-style tick of approval, a…
Businesses need to ensure their social media campaigns are tailored to suit clients’ needs, experts say, with a new survey showing almost …
Online retailers have been urged to match their mobile commerce strategies with their customers, with new research identifying Australian on…
Retailers aren’t the only ones facing a quiet Christmas, with tourism operators also hurting, after a new report revealed more than 50% of…
We all tend to relate to people just like us. So when we buy a product or service, we are much more likely to be influenced by someone simil…
Hopefully, your business will one day command a huge advertising budget, tasking hordes of Don Draper-types to scurry around and devise knoc…
PricingProphets.com is an online service designed to help businesses answer the age-old question: what price should I charge for my product …
Taglines have the ability to quickly and succinctly define a brands meaning and position. I was driving past Chippy’s Outdoor in Ringw…
If you think about the communication problem with potential customers, if we send out the wrong message, there is no reason to assume they w…
I am starting a new business and want to go out and start selling, but I am still building the concept and have nothing to show. How can I s…
