Posts tagged "marketing"

People pleasing and business don’t mix well. Here are three catchphrases to live by to get yourself out of the toxic cycle.

Botched is the best word to describe the roll-out of the new Australia Unlimited logo. But the logo was never the problem that needed solving, writes Michel Hogan.

Consumers are chasing a way to form more personalised connections with the businesses they choose to purchase from. Here's five brand marketing tips to take from the pandemic.

As with any negative situation, it makes sense to look for the silver lining and as best as possible learn the lessons the experience offered. Lockdown taught us a lot about personal branding.

TikTok is opening an Australian office as it looks to double down on success with local consumers by pursuing brand partnerships.

Cotton On, Aesop, The Iconic, Lush, Camilla and Quay are some of the Australian businesses that have posted messages of support for the Black Lives Matter movement.

COVID-19 has brought about not only a health crisis, but a significant economic and financial challenge too. We’ve heard some heartbreaki…

Target's decline to Kmart was inevitable: risky branding confused shoppers, and the COVID-19 pandemic was the final nail in the coffin.

Being just like every other brand and screaming COVID-19 comms isn’t going to inject your brand with the fuel it needs to get through the pandemic unscathed.

We're living in unprecedented times, but there's also opportunities to prepare your business to come back even stronger after the coronavirus pandemic is over.

Right now, when the most eyeballs and ears are trained on traditional and trusted media, brands need to invest in advertising.

As the COVID-19 crisis continues, people will be spending more time on LinkedIn seeking to contribute and engage from their own needs and perspectives.