The Federal Government is clamping down on direct marketing practices under new laws introduced by Attorney-General Nicola Roxon, which will…
The Federal Government is clamping down on direct marketing practices under new laws introduced by Attorney-General Nicola Roxon, which will…
Is clicking through to your website worth my time? If I give you that personal information, what do I get in return? Is the price you are of…
I’ve just had an Easter-related sales push that didn’t really go to plan. We sell camping equipment and had several external ads o…
I am often asked, “What’s the one thing I can do?” My return question is most usually, “To do what?” Because it depends. Someti…
Too often vendors see only functionality of the product or consumption of the service as the boundary of what they sell to the customer, w…
The leaders of Australian coal miner Xstrata are probably ruing the letter the company sent to influential blogger Tim Burrowes demandin…
A wise person once told me that no matter how small your business is, you should always organise it as if it were a much larger business. …
How uncomfortable would you feel if I told you I know how many children you have, where you live, and even what your car registration is? Wo…
I have often heard that our reputation in business is not based on how well we execute but on how we handle mistakes. Without doubt there is…
Imagine you are marketing a service that deliberately gives people a disease, is physically painful, requires them to come to you and they h…
No mater how simple the product or service or how obvious its use or application, there will always be some customers who need questions ans…
This article first appeared November 14, 2011. A few years ago I started to notice a very strange thing whenever I asked an entrepreneur…
