Strolling along busy Manly beach promenade on a Sunday, indulging in one of my favourite hobbies – eating icecream and observing people – I …
Strolling along busy Manly beach promenade on a Sunday, indulging in one of my favourite hobbies – eating icecream and observing people – I …
In the run up to the Olympics there has been a spate of billboards from a group of artists working under the title “Brandalism”. The billboa…
This article first appeared on July 15, 2011. What constitutes ‘prior use’ of a trademark? I have applied to register a trademark in Aust…
We seem to spend an inordinate amount of time trying to put ourselves in buckets and boxes. “X” seems to have become a required answer f…
What happened to Darrell Lea could happen to Australia. It made the same mistakes Australia is in danger of making. Darrell Lea could ne…
At the recent German Neuromarketing Congress 2012, researchers demonstrated the impact of physiological reactions on what we think we experi…
The major purpose of a systematic staged lead conversion system is to be able to manage the progression of a sales lead through to a sale tr…
Retail giant Target has unveiled its plans to market to five-year-olds in Australia, hoping to draw on the “pester power” of the tots by…
There’s a change in the wind. Several articles in the past couple of weeks have called outright that there needs to be a brand rethink. I co…
Last week, one of our search marketers received a call from an SEO company asking why we were only ranking 15th on Google for a low-volume t…
It’s hard to get someone to care about what you are doing, understand what you are doing or even know what promises you are making when you …
Sales is the life blood of any business – organisations cannot exist without customers, members, supporters, patrons, and the like. Sal…
