When you’re running a micro business from your home office, promoting what you do can seem like a daunting prospect.
What many fledglin…
When you’re running a micro business from your home office, promoting what you do can seem like a daunting prospect.
What many fledglin…
Reading Steve Rubel’s recent post “Want to Win Friends? Forget About You and Get People Talking About Me”, I was pleased to see I am not the…
Last week at the QR National annual meeting, shareholders voted to support the change of the corporation’s name to … wait for it.
…
How much of my budget, generally speaking, should I set aside for my online marketing budget?
There is good news and bad news. The good n…
It’s a dubious mark of notoriety, but you know you’ve made it in the online world when you get your very own Downfall meme. Take a bow …
The internet is full of crap. Harsh, I know, but true. Every day we’re bombarded with an overload of information from every angle. This c…
Aurizon is a nearly perfect example of all that can go wrong with a rebranding. The new name was today voted on, and passed, by the sharehol…
An associate sent me an article from Fast Company the other week called “Why it’s important to integrate honesty into your brand”.
It…
Marketing has changed from ads to “recommendation and pockets”, with huge purchasing impacts from both recommendation and mobile search. …
A viral video is the holy grail for many marketers and now there’s an easier way to do it than actually making something people want to wa…
Does a social media marketing strategy need to be a written-out document that everyone follows?
Or does it need to be very informal and l…
Despite widespread predictions over the death of email as a marketing tool for businesses, it appears that the upcoming Christmas shopping s…
