Subway is famous for their “foot-long sub”. It is one of the promises the brand stands on. They have talked about their “foot-long subs” for…
Subway is famous for their “foot-long sub”. It is one of the promises the brand stands on. They have talked about their “foot-long subs” for…
A lower-end iPhone could prove to be a smart move for Apple, Wharton experts say, but the company has to proceed carefully. Following rep…
Welcome to 2013. Playing a bit of email catch-up over the past few days I came across an article from Inc. magazine. While not directly rel…
A high-level executive of a fast food company openly discusses his disapproval of gay marriage in two interviews. The comments spark protest…
Just think, a jolly fat man in a red suit gets billions of people to spend billions of dollars on people they may only see once a year to co…
In a recent offer from Origin Energy for its Smart Metering program there was a consent to terms and conditions to move forward with the off…
Fast food giant McDonald’s has been issued a formal warning by the Australian Communications and Media Authority under the Spam Act. McDo…
This article first appeared on December 21st, 2011. Is it ever a good idea to get a third party to build my Facebook/Twitter presence, or…
I was talking at a Churchill Club event this past week around brand and one of the key messages I had for the audience was that while brand …
Discussion at the 2012 Franchise Marketing Forum, a recent event for marketing managers of franchise brands, explored the issue of how to ge…
Too many organisations have become stuck in the “delight” fly trap. It bears repeating – customer satisfaction and loyalty are a fu…
Putting all your eggs in one basket was once considered a dangerous move for a business. But as consumer behaviours change, many business ow…
