There’s one absolute in social communications. It is often overlooked in a rush to publish the sales message first. The absolute is that emo…
There’s one absolute in social communications. It is often overlooked in a rush to publish the sales message first. The absolute is that emo…
This is not the blog I was going to write. I had a whole different one started about setting expectations. But then while reading an art…
I’m setting up a business that imports pet accessories for animal lovers. I’ve tried to pitch my concept to various investors and oth…
Facebook’s News Feed has undergone its most drastic change since its inception way back in 2006. Apparently, it’s all in the name of creatin…
This week, I would like to explore the psychology behind the colour cue orange, its use in the retail environment and why it is a good colou…
With the NRL season kicking off this week and the AFL getting into gear in a couple of weeks’ time, this year shapes up as a huge one for Au…
I was recently reminded of a strategy in the UK that halved the rate of speeding motorists. It wasn’t a fine. It wasn’t a change in the limi…
More than 80% of Australian social media users have connected with a brand on social media, according to a new study, but almost half have a…
LinkedIn Today launched in March 2011. But despite taking its first breath nearly two years ago, LinkedIn Today deserves your attention now….
There is no red button on the wall that you can press to send a video viral. However, there are common attributes to videos that have been s…
This article first appeared on May 17th, 2011. I get really nervous when I have to pitch to others. I hate public speaking and forcing…
I’m going to make it short and sweet this week. I’ve recently had a number of conversations with people where my brand advice to them ended …
