Posts tagged "marketing to women"

Using eye-tracking technology, self-reporting and reaction time measures, researchers found browsing an activewear website lowered women’s self-esteem.

Consider this a friendly nudge — a call to action for every SME across every single industry — if the new 'super consumer' is not currently on your radar, you are leaving billions of dollars on the table.

To eliminate bias in business, blind recruitment is on the rise, but there are other steps you can take to promote gender diversity at work.

This century, the economic clout of women is going to change the way businesses and brands operate.

Read more: Businesses missing out on …