Posts tagged "marketing campaigns"

The campaign to promote the film kicked into full swing last week with the launch of the official trailer, a poster campaign and the pièce de résistance: the immediately trending Barbie Selfie Generator.

Here are 10 fame-driving marketing initiatives that AfterWork Ventures took its hat off to this year.

The hard truth is: lazy or disjointed marketing efforts don't cut it anymore. Campaigns work. Marketers in agencies and large corporations already use them to reach marketing objectives.

Founder and chief executive of Modibodi Kristy Chong chatted with SmartCompany Plus to explain how an obsession with solving her customer’s problems helped her build a brand that’s quickly becoming a household name. 

As a former brand strategist, I’ve seen brands afraid to take a risk and try something new, who end up boring their consumers.

Marketing startup Brandcrush has raised $1 million in funding to scale its platform and push into the US, all just a year after it was founded.

You can spend your marketing money on pop-up ads, search words and sponsored posts, but those are all boring things nobody notices.

Platforms like Thunderclap are offering people, causes and brands the opportunity to aggregate their social media reach by using “crowdspe…

  Accommodation website Stayz is trying its hand once again at viral marketing, revealing this afternoon it will offer stressed-out Christm…

What is neuroscience and how can it help your small business get ahead? SmartCompany speaks to neuromarketing expert Roger Dooley.