Posts tagged "marketing branding"

Brands are achieved not created. They take time and are the compilation of thousands of unsung actions and decisions made daily within organisations.

If you want a different brand result, a place to start is the whats and hows of your everyday actions and decisions — your habits.

Prepare for a bigger and better 2019 by revisiting six evergreen ideas from this year that will help shape your brand in the future.

While incremental attrition of time is kryptonite for an organisation’s core values, conscious effort and habits are the sun.

Poet and philosopher David Whyte’s work “Start Close In” is a poetic instruction manual for organisations trying to achieve their brand.

Organisations lean towards "increasingly visible busyness because they lack a better way to demonstrate their value" and understanding on achieving brand.

The problem with rebranding is unless you first clean up what’s underneath, it won’t last, and it will be a matter of time before the rot resurfaces.

In July, Nestlé lost its case in the European Union to protect the four-finger shape associated with KitKat, generating discussion about shape and design.

The new must-use approach to collaboration for trending brands is licensing: a strategic mix of marketing, sales and law.

When promoting your new brand you must use structured data to help Google understand the relationship between searches and your web pages.

The Spanish brand, the gold star of Estrella, has used storytelling to antagonise its fierce rival and market leader in Amsterdam, the red star of Heineken.

I’m a voracious reader and always on the look out for titles to add to my reading list. It’s particularly nice when that reading connect…