Posts tagged "marketing and advertising"

Are you scared of committing budget to Google Ads? It’s daunting to push a campaign live when you know there is a sizeable budget behind i…

By understanding digital marketing trends, your business can reap the rewards of producing content that delivers a lasting impact.

Here are three things you can get started on in the new year that will vastly improve the effectiveness of your digital marketing.

Are you unsure about which marketing or sales role to hire for first? Here's a guide to recruiting the right person for the right role at the right time.

When you're a startup ready to seriously focus on marketing your product, you want to hit the ground running fast. Here's how to create a marketing plan.

Agencies continue to treat traditional and digital advertising as separate entities, resulting in the delivery of uncoordinated, ineffective campaigns.

The most powerful marketing tools a small business has in its repertoire are authentic word-of-mouth and advocacy.

In 2017, the world has indulged in a long line of ridiculous food trends, from the avolatte to the $5 Nutella on a spoon. Now we have hit …

  Regular readers of this blog will be familiar with my argument that most digital activities within a smaller business are being incorrect…

  Youi Car Insurance has pulled a television ad that featured a driver taking her eyes off the road to laugh with passengers after the Adve…

With the odd exception, business has never been able to control its own advertising. Up until this millennium, if SMEs wanted to advertise, …

One of my favourite clients owns a well-established restaurant.  However, despite their considerable restaurant experience, they have found…