Marketing masterclass as Twoobs turns a damaged stock shipment into a sales boon
Melbourne-based Twoobs has turned a damaged shipment of more than 3000 pairs of its distinctive shoes into a sales boon that has exceeded the startup's targets, in a eco-friendly marketing masterclass for other SMEs dealing with stock bungles.
Forget lazy, disjointed marketing. Build your business with a strong campaign instead
The hard truth is: lazy or disjointed marketing efforts don't cut it anymore. Campaigns work. Marketers in agencies and large corporations already use them to reach marketing objectives.
Liquid Death broke all the rules in the wellness sector, to deliver a marketing masterstroke
Escaping the confines of category conventions is a fast track to getting noticed, says Dan Monheit from creative agency Hardhat.
Why the BOM’s attempt to rebrand itself as the Bureau was a marketing disaster
In a week where we have seen two deaths and thousands of people displaced by floods, the Bureau of Meteorology has got its timing badly and critically wrong.
Why Walmart entering Roblox is a lesson in metaverse marketing
Walmart is getting in on the metaverse action by launching two virtual experiences in Roblox — one of the hottest online gaming platforms in the world. And that's a huge deal if you know just how massive its young audience is.
Want a successful influencer marketing strategy? Follow these three steps
Planning and executing your influencer marketing strategy isn’t always easy, but it can grow your business exponentially when done correctly.
My biggest mistake: Josh Howard, Single Use Ain’t Sexy
Single use may not be sexy, but owning up to your mistakes is. Here's what Single Use Ain't Sexy founder Josh Howard says his biggest blunder has been.
Looking to grow your business? Here are four post-pandemic digital marketing trends you need to know
As we transition to a post-pandemic recovery period, it’s important for your business to understand shifting consumer needs and what’s behind their change in behaviour.
Marketing in confusing times: Six pro tips for growth in 2022
Marketing is a very different kettle of fish post-pandemic. SmartCompany spoke to Lauren Oakes, CEO of Megaphone Marketing, and Sabri Suby, founder and head of growth at King Kong, to get their top tips on brand-building in 2022 and beyond.
Five marketing ideas to help your brand stand out this Christmas
Social media and marketing might be the last thing on your mind post-pandemic, but the holiday season is when your brand should be most active.
Social media: Does your brand need to be on every platform to be successful?
Build Your Brand podcast host Alisha Marfatia dives into why quality is more important than quantity when it comes to social media.
Level up in 2021: Three sole traders share their best advice for fellow business owners
We asked three sole traders for their best advice from last year for fellow small business owners looking to up their game in 2021.
