Marketers have found themselves caught between traditional marketing practices focused on profit, planned obsolescence and overconsumption, and newer approaches centred on sustainability and social impact.
The Rolling Stones famously sang, “You can’t always get what you want” – and when it comes to businesses finding an agency that “gets them”, this often rings true.
It’s that time of year when the marketing trend predictions for the next year -- 2024 -- start rolling in. Marketing expert Mia Fileman shares her top 12 picks for the upcoming year.
