ACCC puts businesses “on notice” to overhaul customer loyalty schemes
The ACCC is warning businesses to review loyalty program practices in light of consumer issues, starting with data usage and customer communication.
When we think of loyalty schemes, we often think of the big guys, such as frequent flyer programs and the big-chain supermarkets. But, loyal…
It used to be a given that you’d get an extra potato cake at the local fish and chip shop. Some of us even began to count on it, ordering …
There are different views on the effectiveness of loyalty schemes. Some say that you are simply giving away something to customers who will …