Australian airlines are fighting it out to capture more small business passengers, with on-the-ground partnerships with other businesses set…
Australian airlines are fighting it out to capture more small business passengers, with on-the-ground partnerships with other businesses set…
From “phantom brands” to fancy undies, Woolworths is leveraging customers’ obsession with quality as it claws its way back into the su…
Myer is courting young shoppers this weekend in a “partner perks” deal with Uber.
Myer One members spending $100 or more online or in…
Classic bricks-and-mortar retailers have some of the biggest customer loyalty programs – but the experts say that businesses must understa…
A while ago I wrote about a(nother) botched loyalty scheme by one of Australia’s leading retailers. Guess what? They’ve just relaunched …
In the United States, Starbucks has outraged customers by changing its customer loyalty program from a system that rewarded people for the n…
How many times have you shuffled through a supermarket checkout to be quizzed by a subdued attendant, ‘Do you have a Flybuys card?’ I�…
Imagine you are part way through a task. Will you be more motivated to complete the task if I tell you that you are 67% through, or you have…
For the better part of a decade, the major supermarkets have been offering customers money off their gas bills as a reward for their custom….
I was at a well-known tea retailer the other week at the register ready to pay. “Would you like to join our loyalty program?” asked the sal…
Customer loyalty is top on the list of strategic goals of many companies, and to my thinking that is very last place it should be.
L…
Small businesses using loyalty programs must not provide their customers’ data to third parties without consent or provide misleading detail…
