Posts tagged "loyalty program benefits"

Loyalty programs enable firms to offer significantly lower prices to some of their customers. You’d think this would encourage strong competition. But that isn’t always what actually happens.

Loyalty programs are becoming increasingly important in Australian retailing as companies leverage data analytics to learn much more about their customers.

Sometimes it is appropriate to entice customers with a little something extra: either in the form of a discount (so they pay less), or a bonus (so they get more). But which is the better option?